US Launches Water Conservation Campaign

The US Environmental Protection Agency’s (EPA) WaterSense programme has launched a nationwide We are for Water campaign to encourage Americans to adopt more water-efficient behaviour to save water for future generations.

The federal environment monitoring agency launched the campaign with American Water during the peak water use season to educate consumers about water-saving behaviour and WaterSense-labelled products.

The two-week campaign started in Los Angeles and will move across the country, stopping at national landmarks.

There are currently 525 WaterSense-labelled toilets, over 1,800 labelled taps and tap accessories, 74 labelled showerheads and more than 900 WaterSense irrigation partners.

WaterSense-labelled products are independently tested and certified confirming EPA’s criteria for efficiency and performance and save about 20% less water than standard models.