Unilever Foundation launches global waterworks project

Unilever Foundation, in partnership with Population Services International (PSI), has announced the launch of Waterworks, a non-profit programme to provide safe clean drinking water to communities around the world.

The programme operates through a Timeline application developed jointly with Facebook and will connect people with means directly with those communities in need.

Users of the social networking site will know and connect to individuals and communities in need and, with the help of a PSI Waterworker, they will be able to donate €0.1 a day to help water-poor communities.

Unilever chief marketing officer Keith Weed said, "In July 2010, the United Nations declared that safe and clean drinking water is a human right. We share this belief and have made a public and ambitious commitment through the Unilever Sustainable Living Plan to provide safe drinking water to 500 million people by 2020."

As users on Facebook connect to the individuals and organisations on a daily basis, the initiative is looking to harness this social chain.

"We want to leverage the power of the social graph and the ripple effects that each person’s actions can create, to inspire and enrol many more to make a difference," said Weed.